The iGaming industry is evolving at a rapid pace, driven by technological advancements, regulatory shifts, and changing consumer behavior. To stay ahead, advertisers and media buyers must engage with industry leaders, explore innovative marketing strategies, and build valuable partnerships. The most effective way to achieve this is by attending niche iGaming events, where decision-makers, affiliates, […]
Lifetime Value (LTV) is a key performance indicator that determines the long-term profitability of a user. Many advertisers focus solely on immediate returns, neglecting the fact that high LTV users contribute to sustainable revenue growth. But how exactly does media buying influence LTV, and why is it crucial to get it right? At RockApp, we […]
Introduction In the ever-evolving digital advertising landscape, fraudulent traffic has become a formidable challenge, eroding billions from advertising budgets and distorting marketing effectiveness. As digital ad spending surpasses $600 billion annually, fraudsters are developing increasingly sophisticated techniques to exploit vulnerabilities in programmatic advertising, mobile campaigns, and automated ad delivery systems. Research indicates that by 2025, […]
Introduction Building a strong brand presence requires a strategic combination of media advertising and performance marketing. When executed correctly, this approach enhances brand awareness, increases engagement, and improves conversion rates across all advertising efforts. At RockApp, we know how to elevate brand performance by combining high-impact performance marketing with strategic media exposure. This approach ensures […]
As we look ahead to 2025, the digital marketing landscape continues to evolve rapidly, and performance marketing in iGaming is no exception. With the constant changes in customer behavior, technology, and regulatory frameworks, businesses must adapt quickly to maintain competitive advantages. At RockApp, we’ve outlined the most important developments and strategies that iGaming operators should […]
The iGaming industry isn’t just competitive — it’s relentless. Every day, countless ads fight for the fleeting attention of users scrolling through their screens. Yet, only a select few succeed. Why? Because great creatives don’t just sell — they captivate and engage users in the product. The faster they grab the user’s attention, the faster […]
Fraudulent traffic continues to challenge digital marketing, costing the industry an estimated $84 billion annually—nearly 22% of total online ad spending. Beyond the financial impact, fraud skews campaign data misguides decision-making, and disrupts optimization efforts. At RockApp, we’ve combined our extensive research with hands-on expertise to uncover the hidden dangers of ad fraud and offer […]