The iGaming industry isn’t just competitive — it’s relentless. Every day, countless ads fight for the fleeting attention of users scrolling through their screens. Yet, only a select few succeed. Why? Because great creatives don’t just sell — they captivate and engage users in the product. The faster they grab the user’s attention, the faster […]
Fraudulent traffic continues to challenge digital marketing, costing the industry an estimated $84 billion annually—nearly 22% of total online ad spending. Beyond the financial impact, fraud skews campaign data misguides decision-making, and disrupts optimization efforts. At RockApp, we’ve combined our extensive research with hands-on expertise to uncover the hidden dangers of ad fraud and offer […]