In performance marketing, clarity defines profitability. Every signal, every conversion, every user path matters — especially when traffic volumes scale across regions and verticals. At RockApp, we’ve seen how grey traffic silently distorts performance, shifting attribution away from real conversions and inflating acquisition costs. This article explores how grey traffic enters the funnel, what patterns […]
In 2025, Web2App funnels stand out as a reliable system for driving quality user acquisition at scale. As store policies tighten and platform tracking becomes less transparent, marketers turn to funnels that offer more control, data ownership, and room for performance testing. At RockApp, Web2App is a part of how we structure growth. With the […]
In-app traffic remains one of the strongest drivers of performance in mobile user acquisition. But behind the installs, impressions, and clean postbacks, fraud tactics are evolving fast — draining budgets and distorting strategy. At RockApp, we work across iGaming and e-commerce verticals, optimizing for both scale and signal quality. Our updated fraud checklist helps media […]
In-app advertising remains one of the most powerful user acquisition channels in iGaming and high-performance mobile marketing. But the ability to scale without sacrificing return on ad spend (ROAS) requires more than budget and traffic volume. It demands structure, data clarity, and precision at every level — from creative systems to bidding logic. At RockApp, […]
Fraud remains one of the most damaging, and underestimated, threats in iGaming media buying. While performance metrics improve, so do the methods used to manipulate them. At RockApp, we treat fraud detection in iGaming not as a hygiene check, but as a strategic layer of campaign performance. Based on our internal systems, partner insights, and […]
In 2025, mobile app retention has become one of the most decisive metrics for sustainable growth in iGaming, fintech, and other high-performance verticals. Acquisition drives volume, but retention builds value. For decision-makers managing significant UA budgets, improving retention is not a post-launch task — it is a core design principle for campaigns, creative, and user […]
In 2025, competition for iGaming traffic has never been more intense. Operators, affiliates, and in‑house UA teams are working in a market shaped by rising media costs, evolving regulation, and user behaviour that changes by the quarter. For decision‑makers, the challenge is clear: attract the right players at scale while protecting ROI and building acquisition […]
Running performance campaigns in high-CPM regions requires more than budget. It requires system thinking. At RockApp, we work inside Tier‑1 markets every day. UK, Canada, Germany, the Netherlands — where CPMs go above $25 and user acquisition costs leave no room for guesswork. This article breaks down how to win in these environments: from budget […]
Cost per click (CPC) and cost per mille (CPM) surged sharply across Meta and Google in Q2 2025 — and iGaming felt it harder than most. As auctions became denser and regulatory targeting narrowed available inventory, advertisers faced steep increases in acquisition costs. Data from RockApp campaigns, combined with Appsflyer and agency-side benchmarks, confirm the […]
At RockApp, we plan and buy media with one goal: driving real user acquisition at scale. But scale doesn’t happen in a vacuum. In iGaming, seasonality remains one of the most decisive — and often underestimated — factors shaping campaign performance. We’ve seen it firsthand across hundreds of campaigns. Player engagement, acquisition costs, and channel […]