The end of third-party cookies is no longer a prediction — it’s the new reality. With Google finalizing its cookie deprecation in 2025, digital marketing is undergoing one of the most significant shifts in its history. For iGaming advertisers, this change redefines how audiences are reached, engaged, and converted in a post-cookie advertising landscape. Why […]
Most app marketers obsess over downloads — and we get it. Launching campaigns, hitting CPI goals, watching install charts spike… it’s addictive. But installs alone won’t build a sustainable business. The real ROI lives deeper in the funnel. Welcome to the world of app retention — the true metric that separates temporary traction from long-term […]
What Are Postbacks and Why Are They Needed? A postback is an automatic signal sent from a tracking platform to an advertiser or affiliate network when a user completes a target action. In other words, a postback serves as a notification that a conversion has occurred (registration, deposit, purchase, etc.). In the world of CPA […]
Let’s be real — launching a campaign is easy. Scaling it profitably across multiple channels, geos, and user segments? That takes skill. And if you’re serious about smashing KPIs like D7 ROAS, ARPU, or LTV, you need a media buying agency that speaks your language. At RockApp, we don’t just push traffic. We bring hardcore […]
In recent years, the iGaming industry has experienced significant transformations, particularly in the metrics used to evaluate performance. The shift from traditional CPA models to more comprehensive KPIs reflects a deeper focus on sustainable growth and user engagement. Based on its expertise and market data, RockApp provides insights into these industry shifts, backed by real […]
The iGaming industry is evolving at a rapid pace, driven by technological advancements, regulatory shifts, and changing consumer behavior. To stay ahead, advertisers and media buyers must engage with industry leaders, explore innovative marketing strategies, and build valuable partnerships. The most effective way to achieve this is by attending niche iGaming events, where decision-makers, affiliates, […]
Lifetime Value (LTV) is a key performance indicator that determines the long-term profitability of a user. Many advertisers focus solely on immediate returns, neglecting the fact that high LTV users contribute to sustainable revenue growth. But how exactly does media buying influence LTV, and why is it crucial to get it right? At RockApp, we […]
Introduction In the ever-evolving digital advertising landscape, fraudulent traffic has become a formidable challenge, eroding billions from advertising budgets and distorting marketing effectiveness. As digital ad spending surpasses $600 billion annually, fraudsters are developing increasingly sophisticated techniques to exploit vulnerabilities in programmatic advertising, mobile campaigns, and automated ad delivery systems. Research indicates that by 2025, […]
Introduction Building a strong brand presence requires a strategic combination of media advertising and performance marketing. When executed correctly, this approach enhances brand awareness, increases engagement, and improves conversion rates across all advertising efforts. At RockApp, we know how to elevate brand performance by combining high-impact performance marketing with strategic media exposure. This approach ensures […]
As we look ahead to 2025, the digital marketing landscape continues to evolve rapidly, and performance marketing in iGaming is no exception. With the constant changes in customer behavior, technology, and regulatory frameworks, businesses must adapt quickly to maintain competitive advantages. At RockApp, we’ve outlined the most important developments and strategies that iGaming operators should […]