In performance media buying, strong results come from clarity. Especially in iGaming, where each format must do more than deliver impressions. It has to convert the right user, at the right time, into long-term value. At RockApp, we’ve run and scaled both playable ads and rewarded video across global markets, verticals, and budgets. Here’s what […]
Introduction In high-stakes iGaming media buying, attribution is the compass. As acquisition strategies span programmatic advertising, paid search, social, affiliate traffic, and in-app DSPs, knowing exactly where and why a user converts is no longer optional — it’s foundational. Through internal case studies and live campaign data from 2022–2025, RockApp has tested, compared, and optimized […]
In 2025, crypto is no longer a gimmick in iGaming. It’s a hard conversion lever, a trust trigger, and in some GEOs — the only viable way to scale fast and stay lean on banking ops. Crypto Payments = Better Margins + Faster Payouts For high-volume operators and affiliate-driven brands, crypto traffic isn’t just an […]
At RockApp, we’ve run thousands of high-performance campaigns across the global iGaming space, and one insight stands out consistently: people want to interact with ads, not just watch them. Gamification has become a cornerstone of engagement strategy, merging entertainment with performance outcomes. In this piece, we break down how gamified ad formats like demo games, […]
At RockApp, we’ve seen firsthand how in-app media has evolved into a critical lever for performance growth in the iGaming space. As user acquisition costs rise and player attention becomes increasingly fragmented, leveraging in-app placements isn’t just smart — it’s essential. In this article, we’ll explore how high-performance in-app media strategies fuel deeper engagement and […]
As the iGaming industry continues its global expansion, one factor remains constant across all regions: regulation drives everything. From creative execution to offer mechanics, performance depends on compliance. And at RockApp, we build every campaign with this principle at the core. Over the past year, our team has guided clients through major shifts in advertising […]
In iGaming, performance can only scale when the foundation is clean. That’s why at RockApp, we built our own anti-fraud system. Not because the market demanded it, but because we saw what was happening behind the numbers. After years of running performance campaigns across multiple GEOs, we identified patterns of fraudulent traffic that drained budgets, […]
In iGaming, trust builds growth. At RockApp, transparency is not a marketing claim — it’s a working principle. For years, we’ve been refining systems that enable our clients to see everything: data, costs, performance, and outcomes. Not filtered, not delayed — fully visible and real-time. We believe that an open approach is the only way […]
In iGaming, performance is not just about mechanics — it’s about motivation. At RockApp, we’ve seen thousands of creatives drive results across dozens of markets, and one principle keeps proving true: understanding player psychology outperforms guessing what looks “cool.” Creatives are not decorations. They’re decision engines. This article explores how visual design, copy, and creative […]
At RockApp, we test fast, test often, and test with purpose. Every week, we run dozens of A/B tests across mobile ad creatives for iGaming brands worldwide. Over time, we’ve seen which testing mistakes slow teams down and which upgrades drive scalable results. In this article, we break down five common testing pitfalls and how […]