Fraud remains one of the most damaging, and underestimated, threats in iGaming media buying. While performance metrics improve, so do the methods used to manipulate them. At RockApp, we treat fraud detection in iGaming not as a hygiene check, but as a strategic layer of campaign performance. Based on our internal systems, partner insights, and […]
In 2025, mobile app retention has become one of the most decisive metrics for sustainable growth in iGaming, fintech, and other high-performance verticals. Acquisition drives volume, but retention builds value. For decision-makers managing significant UA budgets, improving retention is not a post-launch task — it is a core design principle for campaigns, creative, and user […]
In 2025, competition for iGaming traffic has never been more intense. Operators, affiliates, and in‑house UA teams are working in a market shaped by rising media costs, evolving regulation, and user behaviour that changes by the quarter. For decision‑makers, the challenge is clear: attract the right players at scale while protecting ROI and building acquisition […]
Running performance campaigns in high-CPM regions requires more than budget. It requires system thinking. At RockApp, we work inside Tier‑1 markets every day. UK, Canada, Germany, the Netherlands — where CPMs go above $25 and user acquisition costs leave no room for guesswork. This article breaks down how to win in these environments: from budget […]
Cost per click (CPC) and cost per mille (CPM) surged sharply across Meta and Google in Q2 2025 — and iGaming felt it harder than most. As auctions became denser and regulatory targeting narrowed available inventory, advertisers faced steep increases in acquisition costs. Data from RockApp campaigns, combined with Appsflyer and agency-side benchmarks, confirm the […]
At RockApp, we plan and buy media with one goal: driving real user acquisition at scale. But scale doesn’t happen in a vacuum. In iGaming, seasonality remains one of the most decisive — and often underestimated — factors shaping campaign performance. We’ve seen it firsthand across hundreds of campaigns. Player engagement, acquisition costs, and channel […]
At RockApp, we see creative as the real battleground for user acquisition. It isn’t just what the user sees. It’s where performance is made or lost. 2025 has changed the rules for iGaming ad creatives. Regulations have tightened across Europe and other key markets: bonus framing, disclaimers, exposure limits, and even emotional tone all come […]
At RockApp, creative is more than visuals. It is the core of user acquisition performance. Creative shapes first impressions, drives install intent, and filters high-quality users before they ever reach the app store. The question is clear: can AI-generated ads match the level of performance demanded by iGaming brands? We work in an industry with […]
Clean data isn’t a luxury in iGaming user acquisition. It’s a fundamental requirement for building profitable, scalable campaigns. As of mid-2025, mobile app marketing across verticals averages 14% of budget exposure to fraud and unclean traffic sources (Appsflyer, Q2 2025). For iGaming, with CPAs averaging $50–$150 in tier-1 markets and even higher in competitive regions, […]
In iGaming user acquisition, the first impression doesn’t start after the click, it starts before it. As acquisition costs increase and attention spans narrow, brands can no longer rely on a static creative and a direct-to-store path. Real performance now depends on how well the ad engages before the install. Preload ad formats (playables, gamified […]