In iGaming, trust builds growth. At RockApp, transparency is not a marketing claim — it’s a working principle. For years, we’ve been refining systems that enable our clients to see everything: data, costs, performance, and outcomes. Not filtered, not delayed — fully visible and real-time. We believe that an open approach is the only way […]
In iGaming, performance is not just about mechanics — it’s about motivation. At RockApp, we’ve seen thousands of creatives drive results across dozens of markets, and one principle keeps proving true: understanding player psychology outperforms guessing what looks “cool.” Creatives are not decorations. They’re decision engines. This article explores how visual design, copy, and creative […]
At RockApp, we test fast, test often, and test with purpose. Every week, we run dozens of A/B tests across mobile ad creatives for iGaming brands worldwide. Over time, we’ve seen which testing mistakes slow teams down and which upgrades drive scalable results. In this article, we break down five common testing pitfalls and how […]
The Tier 3 Reality: Fast, Crowded, and Full of Opportunity Tier 3 markets offer unmatched potential for mobile growth — fast onboarding, lower CPMs, and rapid experimentation. But they also bring their own rules. Budgets stretch further, but so do user expectations. Volume comes quickly, but conversions require precision. At RockApp, we’ve built acquisition systems […]
Why iGaming Creatives Matter More Than Ever In 2025, success in iGaming user acquisition depends more than ever on the quality and adaptability of ad creatives. Attention spans are shorter, creative fatigue hits faster, and platform policies continue to evolve. Especially in Tier 3 markets where lifecycle speeds are brutal. The question isn’t just how […]
User acquisition in 2025 moves fast. Costs rise, platforms shift, and attention spans shorten with every swipe. To grow, apps need more than reach — they need systems built for relevance, timing, and retention. At RockApp, we approach UA like performance engineering. Every campaign starts with structure, adapts through insight, and scales with intent. Whether […]
The end of third-party cookies is no longer a prediction — it’s the new reality. With Google finalizing its cookie deprecation in 2025, digital marketing is undergoing one of the most significant shifts in its history. For iGaming advertisers, this change redefines how audiences are reached, engaged, and converted in a post-cookie advertising landscape. Why […]
Most app marketers obsess over downloads — and we get it. Launching campaigns, hitting CPI goals, watching install charts spike… it’s addictive. But installs alone won’t build a sustainable business. The real ROI lives deeper in the funnel. Welcome to the world of app retention — the true metric that separates temporary traction from long-term […]
What Are Postbacks and Why Are They Needed? A postback is an automatic signal sent from a tracking platform to an advertiser or affiliate network when a user completes a target action. In other words, a postback serves as a notification that a conversion has occurred (registration, deposit, purchase, etc.). In the world of CPA […]
Let’s be real — launching a campaign is easy. Scaling it profitably across multiple channels, geos, and user segments? That takes skill. And if you’re serious about smashing KPIs like D7 ROAS, ARPU, or LTV, you need a media buying agency that speaks your language. At RockApp, we don’t just push traffic. We bring hardcore […]