lightning
lightning
Marketing Analyst
Minimum level:
Middle

Key requirements:

  • Good understanding of mathematical statistics: you can explain the physical meaning of p-value and confidence interval, you know the conditions for the applicability of standard statistical tests.

  • Knowledge of marketing metrics (ROI, LTV, CTR)

  • Structured approach, responsibility for your own pool of tasks;

  • Interest in the field of marketing analytics.

  • Confident use of Excel and Google Sheets.

  • Ability to present results/conclusions clearly and competently and to express your thoughts.

  • Experience working with BI systems.

  • Experience working with tools such as Appsflyer, Google Analytics, Yandex.Metrica, and Adjust is desirable.

Main tasks:

  • Analysing the effectiveness of advertising campaigns.

  • Conducting and evaluating marketing tests and experiments.

  • Conducting research and developing data analytics tools to work with hypotheses for improvements in marketing tasks.

  • Uploading and analysing segments for marketing.

  • Building dashboards and reports for internal customers. Website and mobile app analytics.

  • Solving ad-hoc marketing tasks.

Would be a plus:

  • Experience in the digital industry

  • Proficiency in Python

  • Knowledge of SQL at the query level

  • Visualisation skills in BI platforms

SKILLS
Analytical mindset
Reporting
Marketing analysis
Multi-tasking
Teamwork
Working with a large amount of information
Self-organization
Data systematization