Mobile Acquisition at Scale: Industry Overview

Learn how acquisition changes as budgets grow: rising costs, saturation, and traffic quality risks. Get insights, cases, and checklists for in-app growth

Traffic Hub

How Much New Reach Does Another Traffic Source Actually Add?

ROCKAPP looks at how media buying teams measure the real value of additional traffic sources, identify audience overlap, and decide when diversification stops adding new users

D7 or D28? What Changes for Media Buyers

Google Play Keywords: How to Find, Add, and Track Them

Learn how to research, prioritize, and add Google Play keywords across your Android app metadata without sacrificing relevance or conversion.

What Happens When the Ad Is More Fun Than the Product?

ROCKAPP looks at why misleading creatives can lower acquisition costs, what happens to user quality after install, and when this approach can still make economic sense.

How to Cloak a PWA for Mobile User Acquisition Without Getting Flagged

A practical guide to PWA cloaking for mobile UA, covering app-style White Pages, mobile traffic filters, pre-launch testing, and common setup mistakes

Inside Proxies.sx: How Its 4G/5G Proxy Infrastructure Works

A practical review of Proxies.sx, its 4G/5G and residential proxy infrastructure, global coverage, pricing model, AI integrations, and common use cases

App Store Localization: A Practical Guide for App Growth Teams

Learn how to localize App Store metadata and screenshots for new markets with a practical workflow for app growth teams.