lightning
lightning
Media buyer Facebook
Minimum level:
Senior

Your main tasks:

  • Creating creatives for advertising campaigns and/or setting technical requirements for designers to develop creatives and monitoring their implementation;

  • Setting up and launching advertising campaigns;

  • Monitoring advertising campaigns and optimization to achieve a larger volume of leads / reducing the cost of a lead / improving the quality of the target audience;

  • Daily maintaining statistics and filling out worksheets;

  • Generating hypotheses for creating new advertising funnels / bundles.

Requirements:

  • Experience in flooding traffic in sources: Facebook;

  • Experience with the gambling/betting verticals;

  • Understanding the basics of Internet marketing and the traffic arbitrage market, as well as excellent knowledge of all the main metrics: CPC, CTR, CPI, ARPU, CPA, PPS, etc.;

  • Ability to work in trackers and analytics systems;

  • Ability to influence deep metrics and work with CPA offers;

  • Experience working in the international direction;

  • Creativity, responsibility for yourself and your results, excellent understanding of the entire technical part of the filling process

SKILLS
Analytical mindset
Budgeting
Performance Measurement
Marketing planning
Marketing research
Marketing analysis
Responsibility
Results orientation
Teamwork
Creative mindset