In iGaming, performance can only scale when the foundation is clean. That’s why at RockApp, we built our own anti-fraud system. Not because the market demanded it, but because we saw what was happening behind the numbers.
After years of running performance campaigns across multiple GEOs, we identified patterns of fraudulent traffic that drained budgets, distorted results, and masked real performance. Instead of relying on off-the-shelf tools, we developed a layered framework - built inside our actual operations - that filters, classifies, and prevents fraud in real time.
Here’s how it works.
Why Fraud Still Matters in 2025
The fraud game evolves constantly. Bots improve, click farms get smarter, and spoofed devices pass traditional filters. In iGaming, where high CPAs meet aggressive volumes, fraudulent traffic often looks just like real users - until it doesn’t convert, or vanishes after Day 1.
Fraud doesn’t just waste spend. It slows growth, misleads decisions, and harms brand reputation.
The RockApp Anti-Fraud System: A 3-Layered Approach
1. Traffic Scoring at Entry
Every incoming click and impression is scored based on multiple behavioral and technical signals:
- Device fingerprinting
- Time-to-action velocity
- Proxy detection
- Pre-landing activity
We assign a weighted score that determines risk level - before the user even lands.
2. Postback-Based Validation
Our system tracks behavior after the install:
- Session length
- Number of in-app actions
- Retention signals
- Correlation between creative and engagement
If traffic shows non-human or scripted behavior, it’s flagged, and automatically excluded from performance reports.
3. Pattern Learning and Feedback Loop
Fraud doesn’t repeat - it mutates. That’s why our anti-fraud logic updates in real time based on:
- Campaign performance shifts
- Regional traffic anomalies
- Partner data syncs and external signal integrations
This constant refinement gives us fraud defense that grows smarter as we scale.
Built From Real Campaign Data
Our system isn’t theoretical. It runs live across all RockApp-managed campaigns. Every insight comes from real-world media buying in high-pressure environments like Tier 3 markets and paid social.
We’ve applied this model to protect 7-figure monthly spends: without slowing down scale or sacrificing transparency.
Why This Matters for Our Clients
When you run campaigns with RockApp, you benefit from:
- Clean traffic sources
- Accurate performance data
- Lower CPAs through quality control
- Reliable growth forecasting
- Transparent reporting - including excluded traffic breakdowns
This system helps you focus on growth - with full trust in the results.
You Can’t Optimize What You Don’t Control
Fraud filters don’t belong outside the performance flow. At RockApp, we integrated fraud detection directly into our buying, creative, and analytics process. That’s how we build smarter campaigns - and stronger partnerships.
Our anti-fraud system protects your budget, your data, and your long-term growth.
