PRIVACY POLICY
ADTRAIL – FZCO
Registration ID: DSO-FZCO-37799 Address: Dubai Silicon Oasis, DDP, Building A1, Dubai, United Arab Emirates
Brand: RockApp
Effective Date: 24.11.2025
RockApp Privacy Notice
This Privacy Notice applies to personal information processed by ADTRAIL – FZCO (operating under the brand “RockApp,” “we,” “us,” and “our”) through our website https://therockapp.com and related RockApp offerings. To make this Privacy Notice easier to read, our website and related offerings are collectively called the “Services.”
An Important Note: This Privacy Notice primarily covers the personal information of our B2B clients, partners, and website visitors. It does not cover the data processing activities related to the end-users of our clients' mobile applications, which are governed by separate agreements and our clients' own privacy policies.
Personal information we collect
The categories of personal information we collect depend on how you interact with our Services.
Information you provide to us (B2B Focus):
- Account and Contact Information. If you create an account, request a demo, or contact us, we collect business contact information such as your name, job title, company name, email address, phone number, and mailing address.
- Your communications with us. We collect personal information from you when you request information about our mobile marketing services (Web, In-app, Native), sign up for marketing from us, or otherwise communicate with us.
- Conferences, trade shows, and other events. We collect business contact information from individuals who interact with or express an interest in RockApp at industry events.
Information collected automatically (Website Visitors):
- Automatic data collection. We may collect certain information automatically when you use the Services. This information may include your Internet protocol (IP) address, user settings, cookie identifiers, details about your browser, operating system or device, pages that you visit before, during and after using the Services, and other information about how you use the Services.
- Cookies and analytics information. We, as well as third parties, may use cookies and other technologies (“Technologies”) to automatically collect information through the Services for website functionality and analytics.
For more information about our use of cookies and other Technologies, please visit our Cookie Policy .
How we use your information
We use your personal information for a variety of business purposes, including:
To Provide the Services or Information Requested, such as:
- Fulfilling our contract with your company;
- Responding to B2B inquiries and requests for proposals;
- Providing access to certain areas, functionalities, and features of our Services; and
- Answering requests for customer or technical support.
Administrative Purposes, such as:
- Pursuing legitimate interests, such as direct B2B marketing, research and development, network and information security, and fraud prevention;
- Measuring interest and engagement in our Services;
- Improving the Services;
- Communicating with you about your account and Service changes;
- Enforcing our agreements; and
- Complying with our legal obligations.
Marketing our products and services. We may use personal information to provide you with content and advertisements relevant to your business needs.
How we disclose your information
We may disclose your personal information to the following categories of third parties:
- Service Providers. We may share your personal information with vendors who perform functions on our behalf (e.g., CRM, email marketing, hosting).
- Affiliates. We may share personal information with ADTRAIL – FZCO’s affiliated entities.
- Legal Obligations and Rights. We may disclose your personal information if required by law or to protect the rights and property of RockApp.
- Corporate Transactions. We may disclose your personal information in connection with any merger, acquisition, or sale of assets.
Governing Law and Jurisdiction
This Privacy Policy is governed by the laws of the Emirate of Dubai and the Federal Laws of the United Arab Emirates as applicable in the Dubai Silicon Oasis Free Zone.
While the GDPR does not directly apply to ADTRAIL – FZCO's internal operations in the UAE, we recognize that we may process personal data of individuals located in the European Economic Area (EEA) in our B2B capacity. In such cases, we commit to adhering to the principles of the GDPR regarding the processing of that data, including data minimization, purpose limitation, and providing data subjects with their rights (e.g., access, rectification, erasure).
International Data Transfers
Your personal information may be transferred, processed, and stored outside the United Arab Emirates, including to countries that may not have data protection laws equivalent to those in the UAE. By using the Services, you consent to this transfer.
When transferring personal data of EEA residents, we ensure appropriate safeguards are in place, such as relying on the European Commission's Standard Contractual Clauses (SCCs) or other recognized legal mechanisms.
Your Privacy Rights
Depending on your location and applicable law, you may have rights regarding your personal information, including the right to access, correct, or delete your data.
To exercise any of these rights, please contact us using the contact information provided below.
Contact Information
If you have any questions or comments about this Privacy Notice, your privacy choices, or if you would like to exercise your rights, please contact us at:
ADTRAIL – FZCO Registration ID: DSO-FZCO-37799 Address: Dubai Silicon Oasis, DDP, Building A1, Dubai, United Arab Emirates Email: legal@therockapp.com