Rikhard Shmidt

In 2026, scale in user acquisition is defined not by CPI or nominal ROAS, but by capital recovery speed and payback velocity

This article explores how device-level inventory improves payback speed, stabilizes blended CAC, and protects margin in Android-heavy markets under rising auction pressure

This analysis explores how compliance, platform eligibility, and structured promotion mechanics now directly shape scaling strategy and performance outcomes

A practical breakdown of how performance teams scale user acquisition across multiple sources in Tier-1 markets without losing control over unit economics and signal quality