How to Optimize User Acquisition for Mobile Apps

10 proven strategies to scale and optimize user acquisition for mobile apps — with real structure, speed, and retention logic

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27.01.2026

The iGaming industry is moving from CPA to KPI-focused strategies that prioritize player value, engagement, and long-term profitability

Comprehensive Research on Fraudulent Traffic in the iGaming Industry
How fraudulent traffic is undermining iGaming advertising and what operators can do to stop it
27.01.2026
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Data Hygiene in iGaming UA: Why Clean Tracking Builds Better Campaigns
RockApp breaks down how clean tracking and fraud prevention power high-quality CPA campaigns in iGaming
22.01.2026
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