Mobile Acquisition at Scale: Industry Overview

Learn how acquisition changes as budgets grow: rising costs, saturation, and traffic quality risks. Get insights, cases, and checklists for in-app growth

Guides

7 Mobile App Advertising Examples and What to Learn From Them

Explore seven mobile app advertising examples and learn how to connect creative, audience, channel, KPIs, and post-install performance.

What Gaming Knows About Advertising That Other Apps Are Starting to Copy

How gaming practices in creative, playables, In-App, and ROAS are reshaping consumer app acquisition

Mobile App Metrics: A Practical Framework for Growth Teams

How Much New Reach Does Another Traffic Source Actually Add?

ROCKAPP looks at how media buying teams measure the real value of additional traffic sources, identify audience overlap, and decide when diversification stops adding new users

D7 or D28? What Changes for Media Buyers

Google Play Keywords: How to Find, Add, and Track Them

Learn how to research, prioritize, and add Google Play keywords across your Android app metadata without sacrificing relevance or conversion.

What Happens When the Ad Is More Fun Than the Product?

ROCKAPP looks at why misleading creatives can lower acquisition costs, what happens to user quality after install, and when this approach can still make economic sense.