How UA Teams Diagnose Performance Drops in In-App Campaigns

A practical breakdown of how UA teams identify and diagnose performance shifts in in-app campaigns

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5 Mobile Ad Testing Mistakes That Are Costing You Money
Avoid common ad testing traps. RockApp shares real-world A/B testing mistakes and how to build a smarter UA process
05.03.2026
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2025: How We Build iGaming Creative That Performs in Regulated Markets
RockApp shares how we design iGaming ad creatives that balance compliance with user acquisition performance
05.03.2026
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From CPI to Payback Velocity: How UA KPIs Redefine Scale in 2026
In 2026, scale in user acquisition is defined not by CPI or nominal ROAS, but by capital recovery speed and payback velocity
27.02.2026
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How We Scale Across Multiple Sources in Tier-1 Markets
A practical breakdown of how performance teams scale user acquisition across multiple sources in Tier-1 markets without losing control over unit economics and signal quality
09.02.2026
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How to Build High-Converting iGaming Ads in 2025: Formats, Angles, and What Actually Works
The formats, messages, and strategies behind iGaming creatives that actually convert in 2025 - with insights from RockApp’s performance team
27.01.2026
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How to Optimize User Acquisition for Mobile Apps
10 proven strategies to scale and optimize user acquisition for mobile apps — with real structure, speed, and retention logic
27.01.2026
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