Rikhard Shmidt

Media buying has evolved far beyond launching campaigns. As acquisition systems become more sophisticated, teams spend increasing amounts of time working with attribution, analytics, integrations, and traffic quality to ensure every optimization decision is based on reliable data

Learn how acquisition changes as budgets grow: rising costs, saturation, and traffic quality risks. Get insights, cases, and checklists for in-app growth

This article explores why campaigns gradually start looking alike and how sustainable growth increasingly depends on product quality, monetization, and operational execution

Why install volume stopped being the main challenge in mobile acquisition. And why retention, payer quality, and LTV now define sustainable growth