Guides

How to Create UGC Ads for Mobile Apps

Learn how to brief, produce, test and diagnose UGC-style ads for mobile apps, with script matrices, rights checks and refresh decision rules.

iGaming User Acquisition: A Practical Funnel Guide

Build an iGaming user acquisition system from traffic to registration, verification, FTD and repeat value — with measurement and scale decision rules.

Programmatic Advertising for Mobile Apps

Learn how mobile programmatic advertising works — from supply and formats to targeting, attribution, fraud controls and launch readiness.

7 Mobile App Advertising Examples and What to Learn From Them

Explore seven mobile app advertising examples and learn how to connect creative, audience, channel, KPIs, and post-install performance.

Mobile App Metrics: A Practical Framework for Growth Teams

Google Play Keywords: How to Find, Add, and Track Them

Learn how to research, prioritize, and add Google Play keywords across your Android app metadata without sacrificing relevance or conversion.

Four Business Decisions That Can Change Campaign Performance

Budget decisions, leadership changes, brand updates, and cross-team communication all shape acquisition results