Guides
How to Create UGC Ads for Mobile Apps
Learn how to brief, produce, test and diagnose UGC-style ads for mobile apps, with script matrices, rights checks and refresh decision rules.
Knowledge Library
Explore ROCKAPP insights, guides, and research on Knowledge Library.
Why Video and Static Creatives Need Different Logic
A winning video concept can behave very differently as a static ad. We use AppsFlyer’s 2026 creative data and ROCKAPP campaign experience to explain how format affects execution, placements, CPM, and testing logic
Mobile App Metrics: A Practical Framework for Growth Teams
App Store Localization: A Practical Guide for App Growth Teams
Learn how to localize App Store metadata and screenshots for new markets with a practical workflow for app growth teams.
ASO Keywords: How to Research, Prioritize, and Track Them
Learn how to research, score, and place ASO keywords for the App Store and Google Play with a practical workflow for mobile growth teams.
App User Acquisition Cost: A Practical Calculation Guide
Learn how to calculate app user acquisition cost, separate CPI from CAC, and set targets using activation, cohort payback, and lifetime value.
What Surprised Us Most While Preparing the Mobile Acquisition Overview
A behind-the-scenes look at the market patterns, expert perspectives, and operational insights that shaped ROCKAPP's Mobile Acquisition Overview.
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