Knowledge Library

ASO Keywords: How to Research, Prioritize, and Track Them

Learn how to research, score, and place ASO keywords for the App Store and Google Play with a practical workflow for mobile growth teams.

App User Acquisition Cost: A Practical Calculation Guide

Learn how to calculate app user acquisition cost, separate CPI from CAC, and set targets using activation, cohort payback, and lifetime value.

What Surprised Us Most While Preparing the Mobile Acquisition Overview

A behind-the-scenes look at the market patterns, expert perspectives, and operational insights that shaped ROCKAPP's Mobile Acquisition Overview.

Growth Teams Are Managing Risk Before They Find Winners

An in-depth look at how modern growth teams manage operational risk, platform changes, attribution, and diversification to maintain stable acquisition performance

Why Great Media Buying Can't Fix an Unprepared Product

Why Media Buying Teams Spend More Time Maintaining Systems Than Growing Them

Media buying has evolved far beyond launching campaigns. As acquisition systems become more sophisticated, teams spend increasing amounts of time working with attribution, analytics, integrations, and traffic quality to ensure every optimization decision is based on reliable data