Knowledge Library

App Store Localization: A Practical Guide for App Growth Teams

Learn how to localize App Store metadata and screenshots for new markets with a practical workflow for app growth teams.

ASO Keywords: How to Research, Prioritize, and Track Them

Learn how to research, score, and place ASO keywords for the App Store and Google Play with a practical workflow for mobile growth teams.

App User Acquisition Cost: A Practical Calculation Guide

Learn how to calculate app user acquisition cost, separate CPI from CAC, and set targets using activation, cohort payback, and lifetime value.

What Surprised Us Most While Preparing the Mobile Acquisition Overview

A behind-the-scenes look at the market patterns, expert perspectives, and operational insights that shaped ROCKAPP's Mobile Acquisition Overview.

Growth Teams Are Managing Risk Before They Find Winners

An in-depth look at how modern growth teams manage operational risk, platform changes, attribution, and diversification to maintain stable acquisition performance

Why Great Media Buying Can't Fix an Unprepared Product