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Traffic Hub The Auction Is the Strategy: Why Media Buying in 2026 Is No Longer About Sources
A practical breakdown of why the auction has become the core of UA strategy in 2026 — and why chasing sources no longer works
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Seasonal Strategy in iGaming Media Buying: Our European InsightsRockApp explores seasonal patterns in iGaming media buying to help brands optimize UA and budget planning in 2025
05.03.2026Read -
Meta & Google Ad Cost Spikes in Q2 2025CPC and CPM surged across Meta and Google in Q2 2025 - RockApp shares data and media buying tactics
05.03.2026Read -
The Structural Position of OEM TrafficThis article explores how device-level inventory improves payback speed, stabilizes blended CAC, and protects margin in Android-heavy markets under rising auction pressure
24.02.2026Read -
How Regulatory Changes Are Reshaping iGaming User Acquisition in 2026This analysis explores how compliance, platform eligibility, and structured promotion mechanics now directly shape scaling strategy and performance outcomes
18.02.2026Read -
From CPA to KPI: The New Standard for Success in iGamingThe iGaming industry is moving from CPA to KPI-focused strategies that prioritize player value, engagement, and long-term profitability
27.01.2026Read -
Comprehensive Research on Fraudulent Traffic in the iGaming IndustryHow fraudulent traffic is undermining iGaming advertising and what operators can do to stop it
27.01.2026Read
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