Traffic Hub

When the Source Learns Faster Than the Media Buyer

ROCKAPP looks at how automation is changing mobile media buying and which campaign decisions still depend on human expertise

What Gaming Knows About Advertising That Other Apps Are Starting to Copy

How gaming practices in creative, playables, In-App, and ROAS are reshaping consumer app acquisition

How Much New Reach Does Another Traffic Source Actually Add?

ROCKAPP looks at how media buying teams measure the real value of additional traffic sources, identify audience overlap, and decide when diversification stops adding new users

D7 or D28? What Changes for Media Buyers

What Happens When the Ad Is More Fun Than the Product?

ROCKAPP looks at why misleading creatives can lower acquisition costs, what happens to user quality after install, and when this approach can still make economic sense.

How to Cloak a PWA for Mobile User Acquisition Without Getting Flagged

A practical guide to PWA cloaking for mobile UA, covering app-style White Pages, mobile traffic filters, pre-launch testing, and common setup mistakes

Inside Proxies.sx: How Its 4G/5G Proxy Infrastructure Works

A practical review of Proxies.sx, its 4G/5G and residential proxy infrastructure, global coverage, pricing model, AI integrations, and common use cases