Guides
Programmatic Advertising for Mobile Apps
Learn how mobile programmatic advertising works — from supply and formats to targeting, attribution, fraud controls and launch readiness.
acquisition strategy
Mobile Acquisition at Scale: Industry Overview
Learn how acquisition changes as budgets grow: rising costs, saturation, and traffic quality risks. Get insights, cases, and checklists for in-app growth
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App User Acquisition Cost: A Practical Calculation Guide
Learn how to calculate app user acquisition cost, separate CPI from CAC, and set targets using activation, cohort payback, and lifetime value.
Growth Teams Are Managing Risk Before They Find Winners
An in-depth look at how modern growth teams manage operational risk, platform changes, attribution, and diversification to maintain stable acquisition performance
Why Great Media Buying Can't Fix an Unprepared Product
Mobile Acquisition at Scale: Industry Overview
Learn how acquisition changes as budgets grow: rising costs, saturation, and traffic quality risks. Get insights, cases, and checklists for in-app growth
The Market Learned How to Buy Installs. Paying Users Became the Real Bottleneck
Why install volume stopped being the main challenge in mobile acquisition. And why retention, payer quality, and LTV now define sustainable growth
How Media Buying Directly Impacts LTV: A Strategic Approach
Discover how media buying directly influences LTV by optimizing traffic quality and ad creatives
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