media buying

Mobile Acquisition at Scale: Industry Overview

Learn how acquisition changes as budgets grow: rising costs, saturation, and traffic quality risks. Get insights, cases, and checklists for in-app growth

Guides

Programmatic Advertising for Mobile Apps

Learn how mobile programmatic advertising works — from supply and formats to targeting, attribution, fraud controls and launch readiness.

7 Mobile App Advertising Examples and What to Learn From Them

Explore seven mobile app advertising examples and learn how to connect creative, audience, channel, KPIs, and post-install performance.

Mobile App Metrics: A Practical Framework for Growth Teams

D7 or D28? What Changes for Media Buyers

What Happens When the Ad Is More Fun Than the Product?

ROCKAPP looks at why misleading creatives can lower acquisition costs, what happens to user quality after install, and when this approach can still make economic sense.

The Creative Worked. Then Everyone Copied It

ROCKAPP explores how successful mobile ad mechanics turn into market-wide patterns, travel across verticals, and become new hypotheses for creative and media buying teams

App User Acquisition Cost: A Practical Calculation Guide

Learn how to calculate app user acquisition cost, separate CPI from CAC, and set targets using activation, cohort payback, and lifetime value.