Performance Marketing

Mobile Acquisition at Scale: Industry Overview

Learn how acquisition changes as budgets grow: rising costs, saturation, and traffic quality risks. Get insights, cases, and checklists for in-app growth

Guides

How to Create UGC Ads for Mobile Apps

Learn how to brief, produce, test and diagnose UGC-style ads for mobile apps, with script matrices, rights checks and refresh decision rules.

Why Video and Static Creatives Need Different Logic

A winning video concept can behave very differently as a static ad. We use AppsFlyer’s 2026 creative data and ROCKAPP campaign experience to explain how format affects execution, placements, CPM, and testing logic

Programmatic Advertising for Mobile Apps

Learn how mobile programmatic advertising works — from supply and formats to targeting, attribution, fraud controls and launch readiness.

7 Mobile App Advertising Examples and What to Learn From Them

Explore seven mobile app advertising examples and learn how to connect creative, audience, channel, KPIs, and post-install performance.

What Gaming Knows About Advertising That Other Apps Are Starting to Copy

How gaming practices in creative, playables, In-App, and ROAS are reshaping consumer app acquisition

Mobile App Metrics: A Practical Framework for Growth Teams

What Happens When the Ad Is More Fun Than the Product?

ROCKAPP looks at why misleading creatives can lower acquisition costs, what happens to user quality after install, and when this approach can still make economic sense.