Mobile Acquisition at Scale: Industry Overview

Learn how acquisition changes as budgets grow: rising costs, saturation, and traffic quality risks. Get insights, cases, and checklists for in-app growth

Meta & Google Ad Cost Spikes in Q2 2025

CPC and CPM surged across Meta and Google in Q2 2025 - RockApp shares data and media buying tactics

From CPI to Payback Velocity: How UA KPIs Redefine Scale in 2026

In 2026, scale in user acquisition is defined not by CPI or nominal ROAS, but by capital recovery speed and payback velocity

The Structural Position of OEM Traffic

This article explores how device-level inventory improves payback speed, stabilizes blended CAC, and protects margin in Android-heavy markets under rising auction pressure

How Regulatory Changes Are Reshaping iGaming User Acquisition in 2026

This analysis explores how compliance, platform eligibility, and structured promotion mechanics now directly shape scaling strategy and performance outcomes

How We Scale Across Multiple Sources in Tier-1 Markets

A practical breakdown of how performance teams scale user acquisition across multiple sources in Tier-1 markets without losing control over unit economics and signal quality

How to Build High-Converting iGaming Ads in 2025: Formats, Angles, and What Actually Works

The formats, messages, and strategies behind iGaming creatives that actually convert in 2025 - with insights from RockApp’s performance team