Mobile Acquisition at Scale: Industry Overview

Learn how acquisition changes as budgets grow: rising costs, saturation, and traffic quality risks. Get insights, cases, and checklists for in-app growth

How We Scale Across Multiple Sources in Tier-1 Markets

A practical breakdown of how performance teams scale user acquisition across multiple sources in Tier-1 markets without losing control over unit economics and signal quality

How to Build High-Converting iGaming Ads in 2025: Formats, Angles, and What Actually Works

The formats, messages, and strategies behind iGaming creatives that actually convert in 2025 - with insights from RockApp’s performance team

How to Optimize User Acquisition for Mobile Apps

10 proven strategies to scale and optimize user acquisition for mobile apps — with real structure, speed, and retention logic

The Death of Third-Party Cookies: What’s Next for iGaming Advertisers?

This article breaks down how iGaming marketers can adapt to the post-cookie era with data-driven, privacy-safe advertising strategies

Mobile App Retention: Strategies That Actually Work in 2025

Discover proven strategies to improve mobile app retention and grow your user base with performance-driven tactics

How Postbacks Improve the Efficiency of a CPA Agency and Advertiser

Postbacks are essential for CPA marketers, offering automated tracking, better traffic control, and data-driven decision-making