Seasonal Strategy in iGaming Media Buying: Our European Insights
RockApp explores seasonal patterns in iGaming media buying to help brands optimize UA and budget planning in 2025
Mobile Marketing Blog - Page 9
Mobile Acquisition at Scale: Industry Overview
Learn how acquisition changes as budgets grow: rising costs, saturation, and traffic quality risks. Get insights, cases, and checklists for in-app growth
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2025: How We Build iGaming Creative That Performs in Regulated Markets
RockApp shares how we design iGaming ad creatives that balance compliance with user acquisition performance
Can AI Really Deliver Better iGaming Ads?
RockApp explores how AI enhances iGaming ad production and supports effective user acquisition strategies
Meta & Google Ad Cost Spikes in Q2 2025
CPC and CPM surged across Meta and Google in Q2 2025 - RockApp shares data and media buying tactics
From CPI to Payback Velocity: How UA KPIs Redefine Scale in 2026
In 2026, scale in user acquisition is defined not by CPI or nominal ROAS, but by capital recovery speed and payback velocity
The Structural Position of OEM Traffic
This article explores how device-level inventory improves payback speed, stabilizes blended CAC, and protects margin in Android-heavy markets under rising auction pressure
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