Mobile Acquisition at Scale: Industry Overview

Learn how acquisition changes as budgets grow: rising costs, saturation, and traffic quality risks. Get insights, cases, and checklists for in-app growth

The Structural Position of OEM Traffic

This article explores how device-level inventory improves payback speed, stabilizes blended CAC, and protects margin in Android-heavy markets under rising auction pressure

How Regulatory Changes Are Reshaping iGaming User Acquisition in 2026

This analysis explores how compliance, platform eligibility, and structured promotion mechanics now directly shape scaling strategy and performance outcomes

How We Scale Across Multiple Sources in Tier-1 Markets

A practical breakdown of how performance teams scale user acquisition across multiple sources in Tier-1 markets without losing control over unit economics and signal quality

How to Build High-Converting iGaming Ads in 2025: Formats, Angles, and What Actually Works

The formats, messages, and strategies behind iGaming creatives that actually convert in 2025 - with insights from RockApp’s performance team

How to Optimize User Acquisition for Mobile Apps

10 proven strategies to scale and optimize user acquisition for mobile apps — with real structure, speed, and retention logic

The Death of Third-Party Cookies: What’s Next for iGaming Advertisers?

This article breaks down how iGaming marketers can adapt to the post-cookie era with data-driven, privacy-safe advertising strategies